Activity Overview

The Activity Overview section of the dashboard tab provides a snapshot of recent user activity and traffic data of website.

This section helps monitor performance metrics and user behavior in real-time or within a specified date range.

Below is an explanation of its components:

1. Online Visitors

• Description: Displays the number of visitors currently browsing your property website within the last 30 minutes.
• Purpose: Helps gauge real-time interest and activity on your website.
• Example: If there are 46 visitors, it indicates good engagement during the specified period.

2. Active Booking Carts

• Description: Shows the number of active booking carts created by users in the last 30 minutes.
• Purpose: Tracks potential bookings in progress, providing insights into customer engagement with your booking engine.
• Example: 5 Active booking carts suggest users are actively exploring booking options.

3. Currently Pending

• Bookings (Not Paid)

  • Description: Displays the number of bookings initiated but not yet paid.
  • Purpose: Helps identify back-ups in the booking or payment process.
  • Example: 3 Pending bookings might indicate incomplete transactions requiring follow-up.

• Refunds

  • Description: The number of refunds processed within the selected timeframe.
  • Purpose: Tracks refund trends to identify issues with cancellations or dissatisfaction.

• Abandoned Carts

  • Description: Shows the total number of booking carts that were created but abandoned without completing the transaction.
  • Purpose: Identifies the drop-off rate, allowing you to optimize the booking funnel.

4. Customers and newsletters

It displays the data of customers of your hotel and whether they have opted for a newsletter or not.

• New customers: New customers of your hotel in that particular duration.
• New subscriptions: Number of people who have subscribed for your newsletter in that duration.
• Total Subscribers: Total number of people who have subscribed to your newsletter to date.

5. Traffic

It displays the traffic of your website.

• Visits: Number of times people have visited your website.

• Unique visitors: Number of people who have visited your website.

• Traffic Source: Various sources and several visitors are redirected by that particular source on your website.